Sky is a German media company offering a direct broadcast satellite pay-TV platform with a wide range of entertainment, sports, and movie content for a subscription-based user group seeking premium television experiences. The existing homepage was suffering low customer engagement and high drop off.
As lead designer my mission was
Year: 2024
Role: Lead design
Website: sky.de
Understanding user pain points, technical needs, and business goals through stakeholder interviews, a UX audit, and competitor analysis, we defined design principles and success metrics to improve the customer journey. This informed a design vision emphasizing brand consideration and centralized navigation, which structured content and the interface. We then created a tested design prototype with scannable copy guiding user steps, alongside a KPIs framework to measure impact on visitor needs over time.
In 6 weeks we redesigned the homepage, Films & Series and Sports categories. We have set up tracker on the live page to measure engagement rates over time. We improved the customer experience to be:
Short videos have been added to the homepage in order to help new visitor discover in one glance what is sky offer about. This helped to speed content discovery and boost engagement.
The starting page has been reworked to introduce company’s benefits and provide context to visitors how the sky’s products differenciate from competition.
The user journey has been optimised to make the navigation clear and provide direction for the user to know where to go and how and how to proceed with less scrolling.