An online configurator journey that enable new prospects to discover endless personalisation possibilities on vehicle before to to visit the car dealer.

Goals

Redesign the online car visualisation experience in order to simplify navigation through different personalisation options
Create modular interface that that can be accessed on small devices

Role & responsibilities

Website & content audit & Benchmarking
Requirements definition & user stories
Wireframes & prototyping
High fidelity mockups
Deck preparation & Client presentation

Year: 2022

Role: Lead designer

Website: rolls-roycemotorcars.com

Outcome

In July 2022 a new version of the web visualiser has been released for the spectre model.

The online configurator has been revamp to offer the following improvement:

Clarity

The journey readability has been optimised by breaking down information into smaller blocs and use a clear hierarchy to guide users through the information. (dropdowns, navigation links).

Focus

The layout has been reworked to enhance the vehicle visualisation so that visitors can interact with the product while exploring various personalisation options.

Modularity

The user interface has been revamped to offer variety of input selection while keeping a consistent look and feel.